What’s up, y’all? Qué onda? Qué pex?
Happy 4/20!
What a beautiful day, man. I’m half a bowl in. Lily’s about to roll us a jay.
Despite the madness that surrounds us, I’m taking in the details of this glorious life.
There’s been a lot of things on my mind lately that I want to talk about.
First, I want to say that I’m not even gonna pretend to normalize sh*t.
The world is in a very weird place right now. You know that, I know that.
Our government, world leaders, and bureaucratic institutions have failed us.
Not to mention our media is perpetuating a shit-show every single day.
And somehow we’re expected to return to normal.
What does that even mean?
“Normal?”
We need community now more than ever.
That’s where 𝓛𝓪 𝓞𝓷𝓭𝓪 comes in.
When Lily and I first talked about La Onda, we knew it had to be different.
The truth is, the world doesn’t need another brand. There’s enough of those to go around—and then some.
We knew that La Onda had to be centered around community dialogue.
That was the only way we could make it timeless, sustainable, meaningful.
So what does the world need right now?
Well, to put it simply, the world needs change. More specifically, the world needs people who will embody change, and are not just witnesses of it.
The first step towards that is to have these types of conversations.
I want to see what happens when we come together for a cause and not give up.
I want to see what happens when we collectively believe in something so much that we expand our consciousness, and in turn, alter our course of history for millennia to come.
Is this possible? Duh.
But is it probable? Well, there’s only one way to find out.
So with that being said, I challenge you to think about the kind of future you want.
What does it look like?
If you don’t know where to start, here are some questions I’ve been pondering:
What does education look like? What about healthcare?
What do our public spaces represent? Are they sustainable?
What does art communicate?
What will happen to family? To relationships?
What does our workforce look like?
What clothes do we wear?
What fears do we have?
What becomes of our hopes and dreams?
What values do we represent? What do we stand for?
Ask yourself, “What would this look like if it were better?”
Then work on making that a reality.
Talk about the future you want. Learn about its history, its progress, its shortcomings, and its advantages. Only when you understand history will you truly be able to change it.
Thank you for being here.
In the weeks to come, I will be bringing you more content on our journey towards finding these answers. In the meantime, follow La Onda if you’re interested in keeping up with our endeavors.
Until next time. Peace! XX